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Accounting Technology & Partner Track: What You Need to Know

Updated: May 3


How to become a partner at an accounting firm is no easy, one-size fits all response. The “partner track”- as it is often called - refers to the career path within an accounting or advisory firm that leads to partnership. While each firm has its own, unique path, it typically involves a series of promotions and increasingly senior roles within the firm, culminating in an invitation to become a partner.


People pursue the partner track in accounting for a variety of reasons. For some, it may be a desire for greater responsibility and recognition within the firm. For others, it may be the potential for higher earnings and profit-sharing opportunities as a partner.


Those on the partner track tend to be experienced professionals who have demonstrated a high level of technical expertise, strong client relationships, and leadership potential. They may have expertise in multiple service lines or a deep, niche specialty within a single practice area, and may work with clients across a range of industries. And reaching partner status is no easy feat.


If you’re an accountant on the partner track, you likely have big goals for your career. Whether you're looking to grow your firm's revenue, expand its client base, or simply take on more responsibility and leadership yourself, you are seeking opportunities to stand out to the leadership team and make an impact that will advance your career. There's no doubt that technology will play a key role in your success in this endeavor.


In this article, we'll explore the ways in which accounting technology can help you advance your career on the partner track.


Accounting Technology and the Partner Track

First, let's take a closer look at the role of accounting technology for those on the partner track. Simply put, technology is changing the way accounting firms operate. With the rise of cloud-based systems, data analytics, language learning AI, and more, accountants are now able to streamline their workflows, automate routine tasks, and gain valuable insights into their clients' financial data.


For accountants on the partner track, these technological advancements can be a game-changer. By leveraging these tools effectively, you can improve your firm's revenue, enhance your reputation with clients, and take on more challenging and rewarding work.


Initiating a technology project that introduces technologies to your firm (or improves upon existing technology) is a great way to make yourself stand out on the partner track. Internal technology initiatives and projects are a great way for you to demonstrate expertise and add value to the firm, which can be highly valued by senior management and partners.


Further, by taking on technology initiatives and projects, you can demonstrate that you are proactive, innovative, and able to identify and address business problems using technology solutions. For example, an accountant who proposes and implements a new data analytics tool to help streamline financial reporting processes may be viewed as a valuable asset to the firm and someone who has a deep understanding of the firm's operations and client needs.


In addition, working on internal technology initiatives and projects can help you build relationships with other team members and showcase your leadership skills. By leading a successful project team, you show off your ability to manage and motivate others, as well as your ability to effectively communicate with senior management and partners.


Overall, by taking on internal technology initiatives and projects, accountants can demonstrate their value to the firm and position themselves for career advancement on the partner track. By showing a commitment to innovation, problem-solving, and leadership, you can gain the respect and credibility of your colleagues and superiors and advance your career at the firm.


So, what are some of the key areas where accounting technology can help you succeed on the partner track? Let's explore a few of the most important ones.


Emerging Technologies in Accounting


Artificial Intelligence

One of the most exciting developments in accounting technology is the rise of emerging technologies like AI. AI tools are transforming the accounting industry by allowing accountants to automate routine tasks, analyze data more efficiently, and gain valuable insights into their clients' financial data.


AI language models like ChatGPT can bring several benefits to accounting firms. It can be trained to perform repetitive tasks like data entry and reconciliation, freeing up your time to focus on more strategic work. Additionally, language models can be used to provide real-time customer support and answer frequently asked questions, freeing up team members to focus on more complex issues.


AI tools can also analyze large datasets and provide insights on financial trends, anomalies, and potential risks, which can help be helpful in service lines from audit to forensic to due diligence. Strongbox, for example, reviews every single transaction from a business’s general ledger and delivers an Excel workbook full of cash flow analysis, key ratios like liquidity and profitability, and more, all in seconds. Cleaning that data without an AI tool like Strongbox would easily take hours, if not days, of Excel manipulation.


Bringing AI tools that save time and help high-value team members stay focused on revenue-generating work are great projects to tackle while on the partner track. They ultimately make the team, leadership, and clients all happier.


Mobile Accounting Apps

In today's fast-paced world, it's important to be able to access financial data on the go. That's where mobile accounting apps come in. These apps allow you to view and manage financial data from your smartphone or tablet, making it easy to stay on top of your clients' accounts even when you're out of the office.


Mobile accounting apps can also help you streamline workflows and save time. For example, your clients can use an app to scan receipts and invoices on the go, eliminating the need for manual data entry. And because these apps are often integrated with cloud-based accounting systems, the data you collect on the go will automatically sync with your main accounting software, ensuring that you always have the most up-to-date financial information at your fingertips. This works both for you and for your clients.


Developing a firm mobile app or utilizing the dozens that exist today that can make it easier for your clients to submit information on the go creates a seamless experience that both the firm and the client benefit from. It’s a great idea for a partner track technology initiative.


Collaborative Tools

As a partner-track accountant, collaboration is key. You'll need to work closely with your colleagues, clients, and other stakeholders to achieve your goals. Accounting technology can help you do this more effectively by providing a range of collaborative tools, such as project management software, team chat apps, and video conferencing platforms.


With project management software, you can keep track of your team's progress, assign tasks, and set deadlines, ensuring that everyone is working towards the same goal. Even more, many of these collaborative tools are starting to incorporate integrations with other collaborative technologies. These integrations make it easy to mark a task status one time in the project management system that then automatically communicates that update via programs like Teams or Slack to any relevant stakeholders for that project.


Not only do these tools make it easier to keep yourself organized and projects, engagements, or deals on track, it also improves communication with your fellow team members and provides clear visibility for leadership.


Getting to Partner

As you can see, accounting technology is an essential tool for anyone on the partner track. By leveraging emerging technologies like Strongbox, as well as mobile apps, and collaborative tools, you can streamline your workflows, improve your efficiency, and provide more value to your clients.


To make the most of these tools, it's important to stay up-to-date with the latest developments in accounting technology. Attend industry conferences and webinars, read industry publications and blogs, and consider taking courses or certifications in emerging technologies.


By doing so, you'll position yourself as a thought leader in your field and stay ahead of the curve when it comes to new technological advancements. This, in turn, will help you advance your career on the partner track and achieve your goals.


So, embrace accounting technology and all that it has to offer. With the right tools and mindset, you can take your career to the next level and make a real impact in the accounting industry. We here at Strongbox would love to work with you as you advance on the partner track. Contact us today to see how we can help you tackle this technology initiative at your firm.

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